Azoff, Asensi Team to Boost Latino Profiles

By Chris Morris / Reuters/Hollywood Reporter

LOS ANGELES (Hollywood Reporter) - Managers Irving Azoff and Alejandro Asensi have formed AA Music Management, a joint venture focusing on broadening opportunities for Latin talent in both the Spanish- and English-speaking markets.

Initially, AA will handle Latin superstar Luis Miguel, an Asensi client. The company also will seek to heighten the profile of Azoff's client Christina Aguilera in the Latin marketplace.

Azoff, whose azoffmusic handles Aguilera and such acts as the Eagles, Jewel, Seal, Van Halen and Babyface, said that Aguilera -- who is recording a Spanish-language album for Sony BMG with arranger Lester Mendes -- can benefit from Asensi's experience in that realm.

"Alejandro can help us understand those markets, and we can do the right thing for Christina," Azoff said.

He sees similar opportunities for Latin performers like Miguel, who just wrapped the follow-up to his 2003 Warner Music Latina album "33."

"I watched the Latin Grammys," Azoff said. "I saw some great artists, and I said, 'Why aren't these people bigger? Why don't I know about them?' ... I think these stars can be bigger than they are."

Beyond Miguel and Aguilera, AA plans to keep its talent roster small, at least at first. "We're looking to sign two more acts in the next year," Azoff said. "We've got some ideas, and we've met with some people."

AA is establishing its own offices in the Westwood section of Los Angeles.