LOS ANGELES (Hollywood Reporter) - Managers Irving Azoff and Alejandro
Asensi have formed AA Music Management, a joint venture focusing on
broadening opportunities for Latin talent in both the Spanish- and
Initially, AA will handle Latin superstar Luis Miguel, an Asensi client.
The company also will seek to heighten the profile of Azoff's client
Christina Aguilera in the Latin marketplace.
Azoff, whose azoffmusic handles Aguilera and such acts as the Eagles,
Jewel, Seal, Van Halen and Babyface, said that Aguilera -- who is
recording a Spanish-language album for Sony BMG with arranger Lester
Mendes -- can benefit from Asensi's experience in that realm.
"Alejandro can help us understand those markets, and we can do the right
thing for Christina," Azoff said.
He sees similar opportunities for Latin performers like Miguel, who just
wrapped the follow-up to his 2003 Warner Music Latina album "33."
"I watched the Latin Grammys," Azoff said. "I saw some great artists,
and I said, 'Why aren't these people bigger? Why don't I know about
them?' ... I think these stars can be bigger than they are."
Beyond Miguel and Aguilera, AA plans to keep its talent roster small,
at least at first. "We're looking to sign two more acts in the next
year," Azoff said. "We've got some ideas, and we've met with some
AA is establishing its own offices in the Westwood section of Los Angeles.