Big shows are not selling as well as they used to, but ticket sales to Luis Miguel’s show Saturday night at the Coliseum seem to be defying the odds.
“The concert industry is struggling, and many artists are scaling back, only picking the venues that do really well. Some are even skipping El Paso,” said Brian Kennedy, director of the El Paso County Coliseum. “Luis Miguel has a strong fan base here, and he returns the favor by stopping by every tour.”
The multiple Grammy-winning Latin artist isn’t playing two nights like he usually does while in town, but Kennedy says they’re expecting a near sell-out of about 6,000 in El Paso.
While the tour reflects a scaled-down version of years past, Miguel’s show is big as ever.
“He hasn’t scaled down; it’s a typical Luis Miguel show. As usual, it’s exactly what a professional show should be,” Kennedy said.
Miguel’s 2011 tour as a whole is selling well, which Kennedy attributes to him being a sensible artist.
“He’s a smart enough businessman that he knows touring every two years is better than burning out,” Kennedy said. “It makes his show something people are excited to see and tell their friends about.”
Hit singles “Labios de Miel” and “Tres Palabras,” tracks off Miguel’s latest self-titled album, are being played frequently on area Spanish radio stations.
“Music is changing, and the genre of romantic Latin music is evolving,” said Javier Garcia, disc jockey for Romance 105.9. “Luis Miguel has always created innovative music. He uses pieces of many different rhythms to create something classy that carries his signature.”
Miguel, known as the “Sol de Mexico” and often referred to the Frank Sinatra of the Latin genre, ranks among the greats in terms of album sales, hit singles, music awards and highest grossing tours. Yet, he, like other big acts, are finding they must keep up with the times.
“He’s an icon, and consequently his fans are enthused about his new album and request his songs frequently,” Garcia said. “Still, as he ages, he’s always reinventing himself and his music.”
Fans can expect a ménage of old love songs like the “La Puerta,” “La Incondicional” and a “Mexico en la Piel” segment, often accompanied by a large mariachi band. His more modern pieces are backed by a small orchestra and dancers. Typically clad in a shiny black tuxedo, Miguel works the stage for the entirety of the show. Sound, lighting and close-ups are conducted in precision so that his persona shines and his voice resonates throughout the venue.
And while ticket prices, $70-$167, are on the high end, Kennedy says fans find the show worth every penny.
If you’re only going to see one show this year, this is the one, he says.
“Every artist has it’s price,” Garcia said. “This is Luis Miguel’s price and many are willing to pay it.”