In a rare social media appearance, Luis Miguel stars in Uber Eats’ “Esta Noche, Voy a Cenar” (Tonight, I’ll be eating) campaign, becoming the first artist to kick off the campaign in Mexico after its success in Australia and New Zealand.
Looking dapper as always, wearing black slacks, a white blazer, and shiny dress shoes, the Mexican crooner says he’ll be having fettuccine pasta with white sauce and parmesan cheese. “My unconditional friend,” he says when his order is delivered, making reference to his 1988 hit "La Incondicional."
“Esta Noche, Voy a Cenar's" objective is to bring the user closer to the app, offering variety, reliability, and sustainability.
“This campaign is a daring and fun bet with which we seek to inspire diners to think about what they are going to eat, to imagine their cravings,” Nicolás Mamboury, director of marketing for Uber Eats in Mexico, said in a statement. “With the variety of types of food, ‘Esta Noche, Voy a Cenar’ is the proposal of Uber Eats to talk in a more fun way with users, to approach them and show them that we have options for all tastes, budgets and moments of the day. When someone asks what to eat, Uber Eats will have an option just a click away.”
The campaign kicked off with Naomi Watts in 2017 in Australia. Miguel joins artists such as Kim Kardashian and Rafael Nadal.